GetResponse
GetResponse is a marketing platform built around email, subscriber management and automation. It supports newsletters, autoresponders, landing pages, signup forms, popups, websites, funnels, web push and ecommerce integrations, with AI-assisted content creation embedded across several workflows.
At a glance
- Best for
- SMBs, ecommerce marketers and creators that want mature email marketing plus automation without immediately moving into enterprise marketing-cloud pricing.
- Verified starting price
- Free; Starter from $19/month for up to 1,000 contacts · Monthly billing
- Free plan
- Available
- Free trial
- Available
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Overview
GetResponse remains strongest when email is the center of the marketing stack. Its 2026 packaging is simpler than older versions: Starter handles core list building and email, Marketer unlocks unlimited automation and ecommerce workflows, Creator adds webinars and knowledge-product monetization, and Enterprise adds high-volume infrastructure and support. The permanent Free account is useful for early list building, while paid pricing scales primarily with contact/list size rather than monthly send volume.
The Starter tier is intentionally focused: unlimited paid-plan email sends, AI content tools, a welcome series, one custom automation workflow, landing pages and forms. Marketer is the functional jump for serious lifecycle marketing because it adds unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels, promo codes, revenue reporting and unlimited web push notifications.
Creator extends the same marketing stack into knowledge monetization with webinars, website building, course creation, student capacity and premium newsletter subscriptions. Enterprise adds high-volume capabilities such as dedicated sending infrastructure, SSO, SMS, mobile push, transactional email and premium support.
Key features
- Unlimited monthly email sends on paid standard plans, with list-size-based pricing from 1,000 to 100,000 contacts.
- Visual email creation, AI email/subject-line tools, autoresponders, newsletters and list segmentation.
- Marketing automation workflows, behavioral targeting and abandoned-cart recovery on Marketer and above.
- Landing pages, forms, popups, conversion funnels, ecommerce integrations and web push notifications.
- Creator tools for webinars, courses, student management and paid/premium newsletters.
- Enterprise options for dedicated IP/domain infrastructure, SSO, SMS, mobile push, transactional email and priority support.
Pricing and plans
| Plan | Current price | What matters |
|---|---|---|
| Free | $0 | Up to 500 contacts, 2,500 newsletters/month, 1 published landing page and basic list-building tools; premium features are available during the first 14 days. |
| Starter | $19/mo; $15.58/mo annual equivalent | Up to 1,000 contacts at base price; unlimited monthly sends, AI content tools, welcome series, 1 custom automation workflow, landing pages, forms and popups. |
| Marketer | $59/mo; $48.38/mo annual equivalent | Unlimited automation workflows, advanced segmentation, abandoned-cart recovery, sales funnels, promo codes, revenue reporting and web push. |
| Creator | $69/mo; $56.58/mo annual equivalent | Adds webinars, website builder, course creator, up to 500 students at base configuration and premium newsletter subscriptions. |
| Enterprise | Custom pricing | Adds dedicated sending infrastructure, SSO, SMS, mobile push, AI product recommendations, transactional email, unlimited users and premium support. |
The standard prices above are for the lowest paid contact tier (up to 1,000 contacts). GetResponse uses pay-as-you-grow pricing based on list size, and duplicate subscribers on separate lists can count more than once. Annual billing currently carries an 18% discount.
Pros and cons
Pros
- Permanent free plan gives new businesses a legitimate path to start building a list before paying.
- Paid plans include unlimited monthly email sends, which simplifies forecasting for active senders.
- Marketer combines mature automation with ecommerce-specific tools such as abandoned-cart recovery and revenue reporting.
- Creator provides a useful bridge between email marketing and course/newsletter monetization.
- Long track record in email marketing, broad integrations and support for both SMB and enterprise use cases.
Cons
- Pricing rises as contact/list size grows, so the headline $19 price is only the entry tier.
- Contacts duplicated across multiple lists can count multiple times for billing purposes.
- Starter allows only one custom automation workflow and limited AI-generator usage.
- Some advanced channels and infrastructure features are reserved for Enterprise.
Who is it for?
Who should use GetResponse?
GetResponse is a strong fit for businesses that treat owned email as a primary growth channel and want landing pages, forms, automation and ecommerce follow-up in the same system. Starter works for straightforward campaigns; Marketer is the more realistic choice for lifecycle automation and ecommerce; Creator is compelling for educators and experts who want to monetize content without adding a separate webinar or course platform.
Who should consider an alternative?
Consider an alternative if your main requirement is a sophisticated CRM, a deeply collaborative enterprise marketing cloud, or an ultra-simple newsletter product with fewer marketing modules. Businesses with very large contact databases should model GetResponse’s list-size pricing carefully against send-volume competitors such as Brevo.
ToolRankers verdict
GetResponse is still one of the more complete email-first marketing platforms in 2026. It is broad enough to support ecommerce and creator businesses, but its core remains email, segmentation and automation rather than CRM administration.
For most growth-focused teams, Marketer is the strategic tier because it removes the one-workflow limit and unlocks the ecommerce and automation features that materially change campaign sophistication. Buyers should compare total cost at their actual contact count rather than judging the platform by the 1,000-contact headline price.
ToolRankers research on GetResponse
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Sources and fact-checking
Product details and pricing were checked against these official sources on 7 October 2026. Prices and plan limits can change; confirm the current terms with the provider.