Brevo
Brevo is a customer engagement platform that began as Sendinblue and has expanded beyond newsletters into transactional messaging, SMS, WhatsApp, automation, sales CRM, conversations and enterprise data/engagement features.
At a glance
- Best for
- Businesses that want flexible send-volume pricing, a generous free contact database and the option to expand from email into multichannel marketing and sales tools.
- Verified starting price
- Free; Starter from $9/month · Monthly billing
- Free plan
- Available
Overview
Brevo’s 2026 marketing plans are organized around sending volume rather than simply charging for every stored contact. The Free plan stores up to 100,000 contacts with 300 email sends per day; Starter removes the daily limit; Standard unlocks unlimited-contact marketing automation, A/B testing and send-time optimization; Professional jumps to high-volume multichannel marketing with 10 seats, WhatsApp, mobile/web push, AI segmentation and advanced analytics. The large gap between Standard and Professional makes plan selection highly workload-dependent.
The Free plan is unusually generous for database storage: up to 100,000 contacts, although campaign sending is capped at 300 emails per day. Starter begins at $9 per month, removes the daily send limit and adds higher send tiers. Standard begins at $18 per month and is where the platform becomes a serious automation tool, adding automation for unlimited contacts, A/B testing, AI send-time optimization, advanced analytics and a landing page.
Professional is a large step up, starting at $499 per month for high-volume teams. It includes 10 seats, WhatsApp, web/mobile push, AI segmentation, product recommendations, contact scoring, advanced analytics, more landing pages and deliverability support. Enterprise adds unlimited users, sub-organization management, custom data capabilities, SSO, SLA and dedicated support.
Key features
- Email campaigns, transactional email, SMS and multichannel messaging from the same customer platform.
- Marketing automation, web/event tracking and segmentation, with unlimited-contact automation on Standard and above.
- Web push on lower paid tiers and broader WhatsApp/mobile-push capabilities on Professional.
- Built-in sales tools including deals, pipeline, meetings, task management, forecasting and connected mailbox/calendar functionality.
- AI features through Brevo’s Aura ecosystem, including assistance, send-time optimization, segmentation and higher-tier product recommendations/data analysis.
- Enterprise capabilities including SSO, custom objects/data transformation, sub-organizations, dedicated IPs and service-level agreements.
Pricing and plans
| Plan | Current price | What matters |
|---|---|---|
| Free | $0 | 300 emails/day, up to 100,000 stored contacts, 1 user, basic reporting, email/SMS campaigns, transactional messaging and automation for up to 2,000 contacts. |
| Starter | From $9/month | Starts at 5,000 monthly emails with no daily sending limit; web push, external/global data feeds and optional add-ons. |
| Standard | From $18/month | Starts at 5,000 monthly emails; unlimited-contact automation, A/B testing, AI send-time optimization, advanced reporting and 1 landing page. |
| Professional | From $499/month | From 150,000 monthly emails, up to 2 million stored contacts, 10 seats, WhatsApp, web/mobile push, AI segmentation, scoring, advanced analytics and deliverability support. |
| Enterprise | Custom pricing | Unlimited contact storage/users, sub-organizations, custom landing-page counts, custom objects/data tooling, SSO, SLA, dedicated IP and CSM support. |
Brevo prices Starter and Standard across multiple monthly-send tiers, and contact-storage allowances change with those tiers. The quoted prices are starting prices, not the cost for every database size/send volume. Add-ons such as extra seats, dedicated IP or sales packages can increase the total.
Pros and cons
Pros
- Free plan stores up to 100,000 contacts, far more than many free email platforms, even though sending is capped daily.
- Send-volume-oriented pricing can be attractive for businesses with large databases that email less frequently.
- Standard introduces meaningful automation and optimization at a relatively low starting price.
- Brevo supports transactional and marketing messaging in the same broader platform.
- Professional/Enterprise provide a credible path into multichannel engagement, AI segmentation and enterprise data/security needs.
Cons
- Professional starts at $499 per month, creating a very large pricing jump from Standard.
- Starter and Standard pricing can be difficult to compare because both send volume and contact-storage tiers matter.
- Some collaboration, branding and advanced sales features require paid add-ons.
- Free-plan daily sending limit can be restrictive for time-sensitive campaigns.
Who is it for?
Who should use Brevo?
Brevo is a particularly good fit for businesses that maintain a sizeable customer database but do not necessarily email every contact frequently. Standard is the most important SMB tier because it removes the automation contact ceiling and adds A/B testing and send-time optimization. Professional makes sense for genuinely high-volume multichannel teams rather than as a routine upgrade from Standard.
Who should consider an alternative?
Consider an alternative if you want unlimited paid email sends priced mainly by contact count, a creator-commerce platform, or a deeply specialized enterprise CRM. Teams whose primary need is sophisticated lifecycle automation should compare Brevo Standard with GetResponse Marketer and ActiveCampaign-style platforms at their actual send/database volumes.
ToolRankers verdict
Brevo is one of the most flexible email and customer-engagement platforms for businesses that dislike simple per-contact pricing. Its free contact capacity is generous, and Standard offers serious automation functionality at a low entry price.
The platform becomes much more expensive at Professional, so buyers should not assume they will naturally climb the plan ladder. For many SMBs, Standard plus selected add-ons may remain the economic sweet spot for a long time; Professional is aimed at a different class of multichannel marketing operation.
ToolRankers research on Brevo
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Sources and fact-checking
Product details and pricing were checked against these official sources on 7 October 2026. Prices and plan limits can change; confirm the current terms with the provider.