Kartra
Kartra is an integrated online-business and marketing platform from Genesis Digital. It brings lead capture, landing pages, marketing campaigns, email/SMS, checkout, products, courses, memberships, calendars, analytics and customer support tools into one database and automation system.
At a glance
- Best for
- Coaches, course creators, consultants and online businesses that want a broad funnel-and-commerce stack without stitching together separate page, email, checkout and membership tools.
- Verified starting price
- Essentials from $59/month; $52/month equivalent billed annually · Monthly or annual billing
- Free plan
- Not available
- Free trial
- Available
Overview
Kartra’s 2026 lineup spans Essentials, Starter, Growth, Professional and an Enterprise tier. Essentials is a low-cost but deliberately constrained entry plan with 500 contacts, 10,000 emails, one product and a 5% Kartra transaction fee. Starter removes the platform transaction fee and unlocks unlimited pages/products/courses; Growth adds webinars, advanced automations, affiliate management and helpdesk; Professional adds larger webinar capacity, live helpdesk chat and real-time funnel analytics. Trial promotions vary across Kartra campaign pages, with current official signup surfaces advertising both 14- and 30-day offers.
Essentials is designed as a constrained entry tier: 500 contacts, 10,000 emails, one domain, five pages, one product, one membership/course and a 5% transaction fee. Starter is the real all-in-one entry point because it removes the Kartra transaction fee and adds unlimited pages, products, memberships/courses, email/SMS, video hosting, calendars and five team members.
Growth raises capacity to 12,500 contacts and three domains while adding funnel simulation, webinars, advanced automations, affiliate management, surveys/quizzes and helpdesk. Professional supports 25,000 contacts, five domains, larger webinars, helpdesk live chat and real-time funnel analytics. Kartra also advertises an Enterprise tier for much larger contact/team/domain limits.
Key features
- Landing pages, websites, forms and prebuilt marketing campaign templates with drag-and-drop editing.
- Email and SMS campaigns, automated sequences, lead tagging and behavior-driven marketing.
- Integrated checkout, products, courses, memberships and video hosting.
- Funnels/campaigns, funnel mapping and higher-tier funnel simulation and real-time funnel analytics.
- Calendars, lead and sales management, affiliate management, surveys/quizzes and helpdesk tools.
- Kartra AI for marketing copy assistance, with usage allowances that vary by plan.
Pricing and plans
| Plan | Current price | What matters |
|---|---|---|
| Essentials | $59/mo; $52/mo annual equivalent | 500 contacts, 10,000 emails, 1 domain, 5 pages, 1 product, 1 course/membership and 5% Kartra transaction fee. |
| Starter | $119/mo; $99/mo annual equivalent | 2,500 contacts, 1 domain, unlimited email/SMS, pages, products, memberships/courses, 5 team members and 0% Kartra transaction fee. |
| Growth | $229/mo; $189/mo annual equivalent | 12,500 contacts, 3 domains, 10 team members, webinars, advanced automations, affiliate management, surveys/quizzes and helpdesk. |
| Professional | $549/mo; $429/mo annual equivalent | 25,000 contacts, 5 domains, 20 team members, webinars up to 1,000 attendees, helpdesk live chat and real-time funnel analytics. |
| Enterprise | $999/mo; $750/mo annual equivalent (currently advertised) | Up to 250,000 contacts, 50 team members, 50 domains and webinars up to 5,000 attendees, plus Professional features. |
Kartra is actively running plan and trial promotions. Some official pages advertise a 30-day free trial while other current campaign pages show 14 days. New-customer Starter promotions may also temporarily reduce the first three months. Use the price and trial shown at checkout for the exact signup path.
Pros and cons
Pros
- Broad all-in-one scope can replace separate funnel, email, checkout, course, calendar and helpdesk products.
- Starter removes Kartra’s platform transaction fee and unlocks most core creator-business building blocks.
- Growth adds genuinely useful scale features rather than only higher usage limits.
- Professional integrates real-time funnel analytics and live support tooling for larger marketing operations.
- Strong fit for digital products, coaching and membership businesses that want marketing and fulfillment connected.
Cons
- Essentials charges a 5% Kartra transaction fee and has tight product/page/contact limits.
- Pricing jumps significantly between tiers, especially from Growth to Professional.
- The broad interface can be more complex than focused email or course tools.
- Trial and promotional messaging varies across official Kartra signup pages, so buyers need to verify the actual offer at checkout.
Who is it for?
Who should use Kartra?
Kartra fits creator-led and service businesses that sell digital products, courses, memberships, coaching or appointments and want their lead database, marketing automation, checkout and delivery stack in one place. Starter is the practical minimum for most established businesses; Growth is the better choice when affiliate marketing, webinars, advanced automation and helpdesk workflows matter.
Who should consider an alternative?
Consider an alternative if you need a physical-product ecommerce platform, a simple newsletter tool, or a highly specialized CRM. Very early-stage creators may find Podia easier and cheaper, while education-first businesses may prefer Kajabi’s course/community experience.
ToolRankers verdict
Kartra remains a serious all-in-one marketing platform because its modules are designed to share the same lead and customer data rather than merely being bundled under one login. That integration is particularly useful for funnel-driven digital businesses.
The main plan decision is whether Starter provides enough scale or Growth’s advanced automation, affiliates and webinar/helpdesk tools justify the price. Essentials is best treated as a low-cost entry tier rather than the full Kartra experience because the 5% platform transaction fee can quickly outweigh the subscription savings as sales grow.
ToolRankers research on Kartra
Best Sales Funnel Builders in 2026: 7 Platforms Ranked and Compared
Compare seven sales funnel builders for 2026, including Systeme.io, ClickFunnels and GetResponse. See features and the best fit for your business.
7 ClickFunnels Alternatives That Make More Sense for Different Businesses in 2026
ClickFunnels starts at $97/month. Compare seven alternatives for tighter budgets, agencies, creators and conversion teams, with current pricing and trade-offs.
Best Systeme.io Alternatives in 2026: 7 Powerful Options Compared
Compare seven Systeme.io alternatives by use case, including funnels, email marketing, courses, agencies and value.
Sources and fact-checking
Product details and pricing were checked against these official sources on 7 October 2026. Prices and plan limits can change; confirm the current terms with the provider.