Kajabi
Kajabi is designed for people who monetize expertise rather than for traditional ecommerce catalogs. It combines product creation, course/coaching delivery, communities, websites, landing pages, funnels, email marketing, automation, checkout and customer analytics in one system.
At a glance
- Best for
- Established experts and creator businesses that want products, email, funnels, community, payments and customer delivery in one integrated system.
- Verified starting price
- Basic from $179/month; $143/month equivalent billed annually · Monthly or annual billing
- Free plan
- Not available
- Free trial
- Available
Overview
Kajabi’s current 2026 packaging is materially more generous than older versions: Basic includes five products and 2,500 contacts, Growth expands to 50 products and 25,000 contacts, and Pro removes the product ceiling while supporting 100,000 contacts, three websites and three communities. The platform remains expensive compared with lightweight course builders, but the price covers a much broader operating stack and Kajabi does not take a platform revenue share. Buyers should still account for card-processing costs and, when applicable, third-party payment-provider fees.
Basic now supports five products, 2,500 contacts, one website, one community and two admin users. Growth expands to 50 products, 25,000 contacts and 11 admin users, and is the tier where more advanced automation and scaling features become meaningful. Pro supports unlimited products, 100,000 contacts, three websites, three communities and 26 admin users.
All plans emphasize unlimited marketing emails, landing pages and funnels. Kajabi also connects customer activity to automation so purchases, course progress and community behavior can trigger marketing actions. Its current product direction increasingly includes AI and MCP-connected workflows alongside the core creator-business stack.
Key features
- Courses, coaching, memberships, communities, digital downloads, podcasts and other knowledge-product formats.
- Built-in websites, landing pages, lead capture, funnels, checkout and offer management.
- Unlimited marketing emails on current plans plus behavior-based automation and customer segmentation.
- Native communities linked to product access, billing and unified member profiles.
- Integrated payments and monetization with one-time purchases, subscriptions, payment plans, upsells and order bumps.
- CRM-style customer records, revenue/product analytics and growing AI/MCP-assisted content and business workflows.
Pricing and plans
| Plan | Current price | What matters |
|---|---|---|
| Basic | $179/mo; $143/mo annual equivalent | 5 products, 2,500 contacts, 1 website, 1 community and 2 admin users. |
| Growth | $249/mo; $199/mo annual equivalent | 50 products, 25,000 contacts, 1 website, 1 community and 11 admin users; stronger automation/scaling capabilities. |
| Pro | $499/mo; $399/mo annual equivalent | Unlimited products, 100,000 contacts, 3 websites, 3 communities and 26 admin users. |
Kajabi’s pricing page currently advertises a 30-day free-trial promotion, while other official signup/marketing paths still show 14 days. Treat the trial shown at the actual signup page as authoritative. Kajabi takes no platform revenue share, but card-processing fees apply; using some third-party payment providers instead of Kajabi Payments can add Kajabi fees that vary by plan.
Pros and cons
Pros
- Very broad all-in-one stack for businesses selling expertise, reducing the need to integrate separate course, email, funnel and community tools.
- Current plan limits are substantially more generous than earlier Kajabi packaging.
- No Kajabi revenue-sharing percentage on creator sales.
- Marketing, product access, community and customer behavior are connected in the same automation environment.
- Strong fit for premium coaching, memberships and education businesses that value customer experience and operational consolidation.
Cons
- Base subscription cost is high compared with lightweight course builders or standalone email tools.
- Basic still caps products at five and contacts at 2,500.
- Third-party payment-provider choices can introduce additional Kajabi fees even though the platform does not take revenue share on Kajabi Payments.
- Businesses selling physical inventory or needing deep ecommerce logistics will generally need a different commerce platform.
Who is it for?
Who should use Kajabi?
Kajabi is most compelling for creators and experts already earning from courses, coaching, memberships or communities and who want to consolidate their website, email, funnel, checkout and delivery stack. Growth is the likely sweet spot for established businesses because the leap from five to 50 products and from 2,500 to 25,000 contacts provides much more operating room.
Who should consider an alternative?
Consider an alternative if your priority is the lowest monthly price, if you mainly need email rather than a full creator operating system, or if you run a physical-product store with complex fulfillment. Early-stage creators with one simple offer may find Podia or a focused course platform more economical.
ToolRankers verdict
Kajabi remains one of the strongest all-in-one platforms for turning expertise into a business. Its value is not that each individual module is always best-in-class, but that products, marketing, customer data, payments and delivery are intentionally connected.
The 2026 plan limits make the platform easier to justify for growing businesses than earlier versions. Basic can support a focused expert business, but Growth is the more strategically useful tier for anyone expecting a broader product catalog or a substantial email list. Buyers should compare Kajabi against the combined cost of the tools it would replace, not against a course builder alone.
ToolRankers research on Kajabi
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Sources and fact-checking
Product details and pricing were checked against these official sources on 7 October 2026. Prices and plan limits can change; confirm the current terms with the provider.